La Hermosa Micro-Lot Gesha Series

Washed, Honey, & Natural

Updated - 7/28/2025

Lot Info:

Producer(s):

Max Fernando Pérez Ríos of Finca La Hermosa

Region:

Acatenango, Guatemala

Process:

-Washed, Anaerobic Honey, & Natural Process

Elevation(s)

+1,800m

Cupping Notes:

Washed Gesha: Jasmin Red Berry Tea, Exotic Red Pomegranate Fruit Tones, Delicate Creamy Smooth Body, Coats the tongue. Lingering Smooth Finish, Honeydew Melon White Wine Floral Notes.

Anaerobic Honey Gesha: Heavier Body & Complex Flavor Profile. Orange Oolong Tea, Popsicle Sweetness

Natural Gesha: Sweet Purple Plums, Dark Cherries, Huge Sweetness. Rich Chocolate Sugar notes. Buttery Body.

Availability:

Washed Gesha: 92 x 30kg Bags @ $12.25/lb

Anaerobic Honey Gesha: 6 x 30kg Vacuum Sealed Boxes @ $13.25/lb

Natural Gesha: 13 x 30kg Vacuum Sealed Boxes @ $13.85/lb

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La Hermosa Gesha Micro-Lot Series

It’s been six years since we first met Max and Claudia Pérez of Finca La Hermosa, and our relationship with them has only deepened over time. What began as a shared love for coffee has grown into a friendship rooted in mutual respect, shared values, and the belief that good business should be a blessing to everyone involved.

If you’ve been sourcing from us for a while, you already know that La Hermosa’s coffees keep getting better. From their consistently clean 84+ Organic Reserve Lots to occasional Gesha and Natural Pacamara offerings, their quality has only matured with time.

But this year, we have something different!

Max presented us with the opportunity to source over 8,000 lbs of Gesha—split between washed, honey, and natural processes. Rather than approach this as a simple transaction, we developed a profit-sharing model, reinforcing our commitment to long-term partnership. But that’s just the start of the story.

The Backstory

When Max and Claudia began Finca La Hermosa in 2011, they made a bold and intentional decision: to plant both traditional Guatemalan varieties like Bourbon, Caturra, and Catuai, and also explore exotic cultivars that were still largely untested in the region.

Through research, Max discovered a Panamanian farm growing high-scoring Gesha lots that were also showing promising resistance to leaf rust—if cultivated with care. He sourced his first seeds from there, laying the groundwork for what would become one of La Hermosa’s most distinctive offerings.

At the time, the specialty market was still emerging, and securing pricing outside of the C-market was both difficult and limited. Many producers focused on high-yield, low-cost varieties like Catimor to stay viable. But Max and Claudia were motivated by a different vision—one built on their values of faith, family, and an unwavering commitment to quality. That vision required risk though.

The First Fruits

A few years later, their Gesha lots began earning top honors in regional competitions, winning 1st place in their region for seven consecutive years. The quality was undeniable, and Max and Claudia saw an opportunity—not just to prove their vision, but to expand its impact in ways that would better sustain their farm and be less subject to market volatility.

So about 3–4 years ago, they planted several thousand more Gesha trees from origins including Panama, Columbia, Tanzania, and Ethiopia. This year marks the first major harvest from that new investment.

Why So Much Gesha?

While profitability is one reason, this move was primarily about resilience and relationship.

Sustainability Through Market Diversification
With 70% of the farm producing traditional varieties and 30% now dedicated to exotics, Max and Claudia are building a diversified portfolio that balances volume with value. Although exotic varieties like Gesha yield about half the production of other varieties, the value of these lots maintain more stable and at a higher value.
High-End Offerings for Long-Term Partnerships
More than anything, their decision to scale up their Gesha production was rooted in the desire to serve roasters with consistently exceptional coffees. It’s about delivering coffees that wow customers and build loyalty—year after year.

Why Not Auctions?

Given the exceptional quality of these lots, selling them through international auctions—like the Cup of Excellence or private platforms—would likely have maximized short-term profits. But Max and Claudia intentionally chose a different route: to make these coffees accessible through relational, partnership-driven channels.

The goal? Sustainable, stable earnings over volatility, and the opportunity to build something lasting with roasting partners who share their values. This choice reflects a deeper philosophy: that long-term, transparent relationships create more meaningful and equitable value than a one-time payout ever could.

Purpose & Direction

This Gesha Micro-Lot Series reflects a shared vision between Finca La Hermosa and Collaborative Origins Imports:

A strategy focused on market diversification for producers.
And a commitment to long-term, mutually beneficial relationships with roasters.

Lot Info (Coming Soon)

Stay tuned for detailed profiles on each of the three Gesha lots—Washed, Honey, and Natural—including tasting notes, processing details, and availability.